Specialty
Coffee
Specialty coffee sales are increasing by 20%
per year and account for nearly 8% of the 18
billion dollar U.S. coffee market.
|
 Coffee
Consumption
Americans consume 400 million cups of coffee per
day making United States the leading consumer
of coffee in the world. |
|
Daily
Coffee
Among coffee drinkers, the average consumption
in the United States is 3.2 cups of coffee per
day.
|
 Men
/ Women. Men
drink as much coffee as women; each consuming
an average of 1.6 cups per day. Women seem to
be more concerned about the price than men.
|
